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Mequoda Summit Boston 2008 :: Take-Aways
Mequoda Summit attendees leave with the most robust and inspirational take-aways out of any online publishing conference out there.
We know this because attendees tell us all the time!
The sessions you’ll attend at the Mequoda Summit aren’t your run-of-the-mill sporadic
conference sessions. Each session at the Mequoda Summit focuses on a specific strategy that your company needs to master in order to be successful online.
Take a look at the seven strategies below and ask yourself the following questions:
Editorial Strategy: Do you understand how to effectively repurpose your paid content into other products such as blogs, membership websites and podcasts for new revenue opportunities? Do you know which platforms you should use as opposed to other publishers?
"Learn how the Web's top publishers are using podcasts, webinars, book, and other new media platforms to build loyal customer relationships."
Master the new media—websites, email, blogs, RSS feeds, audio programs, video seminars, conferences, workshops and more. Offer customers information and entertainment on multiple platforms, using a variety of business models and marketing channels.
We'll show you how to offer users many products on many platforms, how to give them a free, robust online content, and a personalized marketing experience.
Plus you'll discover how to use different platforms for distributing your branded content and how to determine which combination of platforms will work best for you
Business Strategy: Do you know which business models you are running? What about which business models are complimentary to each other and make the most revenue when run together? Should your business have a social network? What about a membership website?
"Discover how to choose and use the right business model for your online business."
Every website is not the same. Depending on your goals and the way you generate profits, your design should fall into one of ten different strategic designs.
Get real-world, practical guidance on the 12 media business models and how each generates revenue for publishers.
Website Strategy: Do you know how to make sure every page on your website is optimized so that every visitor to your website wants to sign up for your email newsletter or buy a product?
"Learn the 12 web page templates used by today's top publishers to capture the most visitors ."
You don't need to be a professional graphic artist or information architect to understand the secrets of an effective publisher's website.
Your overall strategy must be to drive traffic to a primary online venue, capture visitors' email addresses, establish a permission-driven database, market products to the database, and build loyal customers and repeat sales.
Just as in direct mail (postal) marketing, the money is in the list!
We'll show you how to establish a permission-based database and all the ways to drive traffic to your site. Plus, how to monetize these site visitors and convert them to paying customers.
Keyword Strategy: Do you know what your primary keywords are? Are the topics or categories on your blog optimized for search engines? What about your articles? Do your editors have a keyword list in front of them that guides their editorial strategy?
"Learn the SEO strategies every writer, editor and publisher needs to get found on the web. "
In 2008, no online publishing business should be hiring an outside SEO firm. The job of search engine optimization should be in the job description of every writer and editor. It is a logical extension of the editorial process. Hiring outside only doubles the work and expense and adds to the time putting out articles, blogs, and other website content.
You'll learn how to choose keyword phrases, determine keyword popularity, optimize article headlines and subheads, measure keyword density, optimize your meta tags, optimize your URL's and maximize internal and external linking.
And if you are not part of the editorial staff, we'll provide you with all the information you'll need to kick them into gear.
Email Strategy: Do your email newsletters and promotions get delivered? If they do, what makes the difference between someone reading them and someone throwing them into their junk folder? Do you know what best practice emails look like?
"Discover how to create email newsletters and promotions that get delivered, opened and read."
While success or failure of an email newsletter or promotion should be directly tied to bottom line goals (sales, revenue, etc.), there are some things that can help—or hurt—a newsletter's chances of achieving those goals.
No matter how valuable its content, an email newsletter is ineffective unless it gets delivered, opened and read.
We'll introduce you to email newsletters that get the highest conversion rates and email revenue per thousand and show you how to design your email newsletter for the same results.
Organizational Strategy: Do you know the best way to staff an online publishing team? Do you know how to write accurate job descriptions in the new publishing environment and staff accordingly?
"Learn how to organize activities around your content and build an effective online publishing staff."
Most publishers load more responsibilities onto their existing print staff but those in
the know are hiring dedicated staff to run their online business units.
Learn why it's critical to isolate your online teams before you integrate and how to eventually leverage all your editorial assets, cross promote print, Web and email circulation and create synergies for sponsors.
Reporting Strategy: Do you know which metrics are the most important to your online publishing success? Do you have a key metrics dashboard in front of you every day that tells you exactly where your business needs improvement?
"Learn the 11 key metrics every online business manager should know."
In order to run an effective online business, you need to know what statistics you should be watching (both yours and your competitors).
We'll show you a list of 11 key metrics you should know at the end of every day, week and month in order to keep in control of your online business, make the right changes at the right time, and generate the most profit for your online business.
