Mequoda Summit Napa Valley 2009 April 1-3, 2009
January 8, 2009
Dear Colleague,
Now in our 6th year, the Mequoda Summit is the most highly reviewed event for online publishers in the US. Whether you’ve attended our Summit in the past or not, you’ll surely benefit from this year’s Mequoda Summit 2009 in Napa Valley. As always, our research is up to the minute and we’ve added two new sessions this year: Online Advertising Sales and Selling Digital Content.
- Organized and hosted by world-renowned authority on Internet strategy for publishers Don Nicholas
- 10 information-packed sessions covering SEO, ad sales, budgeting, staffing, editorial strategy, email marketing and more
- A collaborative and unique environment to network with fellow publishing colleagues and learn from each other
- Hosted at a first class resort set amongst the lush hills of Napa, California in the middle of wine country and with access to on-site spa facilities and two 18-hole golf courses
- Bonus SEO workshop following the Summit that gives an in-depth walk-through on copywriting, keyword reasearch and optimization across your entire site
You’ve read about the layoffs at Time Inc., Conde Nast, and almost every other media/publishing company. Last year LIFE magazine made the transition to online-only and PC Magazine just made the same announcement.
2009 may be the year that will make or break many publishing companies. Blogs and “free” information sites are blowing us out of the water in terms of profits and popularity. How is it that a magazine with 50 or 100 years of content under its belt can build a website that is not even compareable to a 3-year old blog?
Social media? Web 2.0? eBooks? SEO? Free stuff? What are the online publishing kids doing these days?
We have the man-power, the reputation, and the resources to build online teams that defeat the newbies, but so far many publishers have chosen to keep content on lock-down, live by the rules of print and stay the same.
This new year is a whole different ballgame, it’s time to change or be left behind. In order to build your brand and product sales online, you must learn how to make money online in a web 2.0 world. At the Mequoda Summit, you will learn what your company needs to start doing now in order to make it through 2009.
We’ll show you dozens of case studies from successful (and not-so-successful) online publishers. Then we’ll teach you what your online competitors are doing and how to take what we’ve learned from thousands of hours of interviews, conferences and meetings with clients to turn it into a business plan for 2009.
If you want to succeed to 2009, you’re going to need to understand the new tools of the trade.
In the days of old, editors had one primary responsibility: writing great content. Now the rules have changed and in order to be a successful online publishing company, your editors must also be trained in SEO and must learn how to connect with their audience via blog comments and other online interactions.
Marketers also used to have one goal: get the word out. These days, if a marketer really wants to be heard, they must engage on social networks, build relationships with bloggers, publish digital press releases, submit events to online directories, and otherwise reach their audience more personally than ever before.
The new business models used by successful online publishers now include building an online audience that chooses them over the millions of websites online today. Five years ago, “online publishing” meant “PDF”; Now it means producing and delivering content that is optimized for search engines and may never even appear on a printed page. And in many cases, it’s free!
We didn’t say it would be easy, or fair—but it’s fight or flight.
Your audience now expects to find you on their mobile phones, in RSS feeds, on social networks and through content syndication. How will you keep up? What should be your first priorities?
Join us at the Mequoda Summit, happening April 1-3, 2009 at the Silverado Resort, in Napa, Calfornia to explore these and other emerging trends around online publishing, including:
- Taking 20+ years of back-content and turning it into blog posts, eBooks, podcasts and other new media initiatives
- Starting with a concept, instead of a story, and turning it into a multi-platform product
- Marketing to the social web with personal branding and using consumer-driven communities to help build business
- Creating business models and monetization methods with online media
- Building online publishing teams dedicated to creating a robust website with a profitable product line
- Search engine optimizing not just blog posts, but every element, of every page, of a website network
Adams Business Media… American Medical Association… Aspen Publishers… Blood-Horse Publications… Crain Communications… Dow Jones & Company… Ebsco Industries… FDA News… Harvard Health Publishing… Highlights for Children… Infocom… J.D. Powers & Associates… Kiplinger… Lutheran Magazine… Manisses… Massachusetts Medical Society… Ogden Publications… Pinnacle Publishing… PRIMEDIA… Rodale… Scientific American… The Motley Fool… Time Inc… Unity World… University Health Publishing… Vance Publishing… Wiesner Publishing… Yoga International… and many others.
The Mequoda Summits have been so successful… and the demand has been so strong for encore performances… that we’re hosting two each year!
Spend a few days with the Mequoda Team in Napa Valley…then go back to your office—and shift your online marketing into high gear!
During the Mequoda Summit, you’ll master a new methodology—the Mequoda Methodology—that has generated hundreds of millions of dollars in information product sales online for dozens of publishers, from start-ups to multi-million-dollar media giants.
At the Mequoda Summit Napa Valley 2009, you will learn:
- How to come up with ideas for new ways to package your products and services—and sell them online.
- The most common traits of online publishing companies that have made millions on the Internet.
- Why arrivals, conversion rates, email circulation, RPM and cost per new subscriber are important metrics for product-driven websites.
- Why impressions, revenue per page, email circulation, RPM and cost per new subscriber are important metrics for ad-driven websites.
- The keys to maximizing profit using your existing content and knowledge-base.
- How to recycle, reuse and republish information in different formats.
- How to identify the right archetype for your business, to ensure higher revenue, lower operating costs and happier customers.
- How to optimize an organic landing page to help a user searching with Google, Yahoo! or MSN to find it.
- How to increase conversion rates and improve the user experience with your brand online.
- How to price your information products and test different offers to maximize sales and profits.
- How to use meta pages to maximize website traffic and help users find your content more easily.
- How to get your email newsletter through ISP filters and those that reside on the recipients desktop.
- How to use the power of your brand to launch a TV show, radio show, or syndicated newspaper column.
- How to use personalized content to enhance user satisfaction and increase page views and time spent.
- How to measure the effectiveness of your websites.
- How to get your email promotions opened and read.
- The how, why and what to test for ad-driven and product-driven websites.
- How to use multimedia and interactive technology to increase interest in email newsletters.
- How to make your website’s interface more intuitive and uncomplicated.
- How to generate massive traffic to your site—and capture each visitor’s email address.
- How to use the 10 different types of landing pages effectively.
- How to increase your site’s rankings with the major search engines.
- Which tools are available to help make keyword research easy and effective.
- The external media sources and database marketing channels that constitute a proven Internet marketing system.
- How to up-sell and cross-sell online customers for maximum profits.
- The key drivers that affect your website’s bottom line and how to implement a metrics-driven plan for your integrated online publishing empire.
- How to build large, responsive email lists that generate huge cash flow—month after month.
- How to generate multiple streams of income from a single book or information product.
- How to create relationships and gain the trust of your prospects so that they will order from you over and over again.
- How to get the biggest publishers in your market to actively promote your products to their lists—at no up-front cost to you.
- How to precisely measure unique visits, click-through rates, conversions, orders, dollars per name, and other key metrics.
The bottom line: by the close of the Summit, you will have in your hands dozens of practical, specific, detailed, and realistic ways to build, manage, and get results from your online marketing program. And if you decide to opt for our bonus SEO workshop on April 3rd, you’ll get some invaluable hands-on training that will prepare you for the next step in the online success of your company.
To enroll in the Mequoda Summit call Julie Ottomano at 508-435-1005. Or click below now:
But I urge you to hurry. First come, first served.
Sincerely,
Don Nicholas
Managing Partner
Mequoda Group LLC
P.S. As of today, you can attend the Mequoda Summit 2009 in Napa Valley this year for just $897. Bring along your staff and you can all attend at the low rate of just $797 per attendee! If you want to attend the bonus SEO workshop, it’s just $497 more.
P.P.S. We guarantee your satisfaction. If you are not convinced that the Mequoda Summit will absolutely revolutionize and transform your Internet marketing… and take your publishing company to a whole new level of sales and success online… just let us know by lunch time of the first day.
You can return your conference materials, leave, and get a prompt and full refund of all your money. That way, you risk nothing.
